Under Armour Targets the Team Girl

Ryan, Thomas J.
August 2007
SGB;Aug2007, Vol. 40 Issue 8, p12
Trade Publication
The article describes sportswear company Under Armour's marketing campaign to reach high school and college-age female athletes. The article describes the advertisements that are part of the campaign, titled 'Boom Boom-TAP,' and states that the campaign will stretch to digital, television, in-store, outdoor and direct mail media.


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