T. J. R
August 2007
SGB;Aug2007, Vol. 40 Issue 8, p10
Trade Publication
The article announces that sporting goods company Puma is now part of PPR SA, a French conglomerate that also owns luxury brand Gucci. The article states that Puma will operate as a wholly owned subsidiary, and that the merger will improve Puma's acquisition strategy and bring high-end products to the brand.


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