Blurring the Lines

Powell, Matt
August 2007
SGB;Aug2007, Vol. 40 Issue 8, p6
Trade Publication
The article states that Nike, Inc. will open mall-based retail stores in order to use owned-retail business to reach the goal of $23 billion in sales by the year 2011. The article also states that the acquisition of manufacturer Stride Rite by shoe retailer Payless has created an unusual situation where a major retailer is in charge of a manufacturer. The article discusses how sporting goods manufacturing companies use retail space.


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