TITLE

If life were like the movies, branding campaigns would run their course

AUTHOR(S)
Cebrzynski
PUB. DATE
December 1999
SOURCE
Nation's Restaurant News;12/06/99, Vol. 33 Issue 49, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the importance of regular sales promotion in brand-image campaigns of restaurants. Description of branding campaigns for Piccadily Cafeterias Inc. and Lone Star Steakhouse and Saloon; Marketers' mistake of expecting too much from branding campaigns; Need for marketers to sometimes narrow the focus of their advertising efforts.
ACCESSION #
2615862

 

Related Articles

  • News digests.  // Nation's Restaurant News;02/21/2000, Vol. 34 Issue 8, p14 

    Reports developments in the restaurant industry in the United States as of February 2000. Plan of McDonald's Corp. to add Fingerboard skateboards in the Happy Meal promotions; Sales promotion of Red Robin International featuring Carnival of Burgers; Advertisement duties awarded to...

  • BREAKFAST STUMPING. Johannes, Amy // Promo;Apr2008, Vol. 21 Issue 4, p12 

    The article discusses the marketing strategy of Denney's Inc., one of the largest full-service family restaurant chain operators in the U.S. The strategy, which tries to fit in with the 2008 presidential election, includes an interactive Web site wherein visitors can vote for their favorite...

  • A Rude Slice of Life. Janoff, Barry // Brandweek;4/25/2005, Vol. 46 Issue 17, p42 

    Describes a television advertising campaign for the pizzas of Papa Gino's Inc., launched in the U.S. market in April 2005.

  • News Digests.  // Nation's Restaurant News;03/01/99, Vol. 33 Issue 9, p14 

    Presents news updates about foodservice advertising in the United States as of March 1, 1999. Television campaign launched by Cracker Barrel Old Country Store; Lenten promotion of Long John Silver; Wendy's Old Fashioned Hamburgers' promotion for a Muppets movie.

  • LESSON LEARNED. Carter, Robert // Foodservice & Hospitality;Jan2012, Vol. 44 Issue 11, p7 

    The article discusses how foodservice operators in Canada perform better in 2012. It tackles on the industry report of NPD Group Inc. that showed how consumer restaurant visit behaviour is expected to evolve in the next few years and forecasts an overall growth in the industry that is expected...

  • Popeyes Puts Adventurers, Not Chickens, in Focus. Hein, Kenneth // Brandweek;1/19/2004, Vol. 45 Issue 3, p6 

    Provides information on the advertising campaign launched by Popeyes Chicken and Biscuits in 2004. Cost of the campaign; Description of the advertisements; Themes included in the campaign.

  • Word of Mouth. Glass, Matt // Food & Drink;Nov/Dec2006, Vol. 5 Issue 6, p14 

    The article focuses on experiential marketing as a more effective advertising method for the food and beverage industry to leave a lasting impression of their products on consumers. The author points out that traditional marketing and advertising techniques have limits to their potential. The...

  • NEWS DIGESTS.  // Nation's Restaurant News;12/6/2004, Vol. 38 Issue 49, p14 

    Presents updates related to food service industry in the U.S. as of December 6, 2004. Launch of a “Hole-y-Matrimony” contest by units of Dunkin' Donuts Inc. which offer winners an all-expenses-paid wedding at a Dunkin' Donuts restaurant and a paid honeymoon; Promotion of Nachos...

  • $35 mil Sonic ads tout 'America's drive-in'. Kramer, Louise // Advertising Age;4/26/1999, Vol. 70 Issue 18, p26 

    This article states that Sonic Corporation's advertising campaign set to launch in May 199 will introduce a pitchwoman named Katie the carhop and will feature a new tagline for the restaurant chain. The campaign, from Barkley Evergreen & Partners, Kansas City, Missouri, will air on spot TV in...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics