If life were like the movies, branding campaigns would run their course

December 1999
Nation's Restaurant News;12/06/99, Vol. 33 Issue 49, p14
Trade Publication
Discusses the importance of regular sales promotion in brand-image campaigns of restaurants. Description of branding campaigns for Piccadily Cafeterias Inc. and Lone Star Steakhouse and Saloon; Marketers' mistake of expecting too much from branding campaigns; Need for marketers to sometimes narrow the focus of their advertising efforts.


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