TITLE

Ford parks Harley pickup in a syndicated TV series

AUTHOR(S)
Halliday, Jean
PUB. DATE
December 1999
SOURCE
Advertising Age;12/20/1999, Vol. 70 Issue 52, p45
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the deal entered by Ford Motor Co. with TNN cable network for its co-branded Harley-Davidson F-150 pickup in the U.S. in 1999. The pickup will be featured in TNN's show, 18 Wheels of Justice, debuting in January 2000. The pact includes a watch-and-win sweepstakes, an undisclosed media buy during the program and a national tour. The Ford-TNN marriage is a great match because the show will use country music and appeal to rodeo and motorsport aficionados. The Harley F-150 pickup started a product display tour earlier this year and will visit up to 35 venues in 2000.
ACCESSION #
2615638

 

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