E-tailers' various woes may sour some shoppers

Cuneo, Alice Z.
December 1999
Advertising Age;12/20/1999, Vol. 70 Issue 52, p42
Trade Publication
The article reports on the problem faced by online retailers with Internet traffic during the 1999 holiday season in the U.S. With numerous e-commerce sites loading slowly, shutting down at crucial times and offering customers limited selection and spotty customer service, e-commerce may have a difficult time luring consumers back in the future. Particularly disappointing was the performance of traditional retailers expected to turn 1999 into a click-and-brick holiday by synergizing the best of the cyber and real worlds. Even though the final figures are not yet tallied and last minute sales are not yet accounted for, e-commerce companies such as Amazon.com and eToys appear headed toward proving themselves the best Santas of the cyber-world. Overall, holiday cyber-traffic was expected to be up 27% this season. And others anticipate cyber-holiday sales will range from $4 billion to $12 billion of the $195 billion consumers are expected to spend on holiday gifts this season.


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