TITLE

E-tailers' various woes may sour some shoppers

AUTHOR(S)
Cuneo, Alice Z.
PUB. DATE
December 1999
SOURCE
Advertising Age;12/20/1999, Vol. 70 Issue 52, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the problem faced by online retailers with Internet traffic during the 1999 holiday season in the U.S. With numerous e-commerce sites loading slowly, shutting down at crucial times and offering customers limited selection and spotty customer service, e-commerce may have a difficult time luring consumers back in the future. Particularly disappointing was the performance of traditional retailers expected to turn 1999 into a click-and-brick holiday by synergizing the best of the cyber and real worlds. Even though the final figures are not yet tallied and last minute sales are not yet accounted for, e-commerce companies such as Amazon.com and eToys appear headed toward proving themselves the best Santas of the cyber-world. Overall, holiday cyber-traffic was expected to be up 27% this season. And others anticipate cyber-holiday sales will range from $4 billion to $12 billion of the $195 billion consumers are expected to spend on holiday gifts this season.
ACCESSION #
2615600

 

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