TITLE

BULLETIN BOARD

PUB. DATE
December 1999
SOURCE
Advertising Age;12/20/1999, Vol. 70 Issue 52, p35
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents news briefs on advertising in the U.S. as of December 20, 1999. Plan of CarsDirect.com to hold a review on its advertising account in the second quarter of 2000; Predicted growth of local online advertising by 2003, according to a report released by Jupiter Communications; Results of a study by Media Metrix indicating price variations for Internet banner advertising.
ACCESSION #
2615567

 

Related Articles

  • Media Metrix will track ad-serving Web networks. Snyder, Beth // Advertising Age;6/29/1998, Vol. 69 Issue 26, p40 

    Reports that Media Metrix will include ad-serving networks in its mix of tracking reports. How the company will sell Ad Sales Network Reports to advertisers; Statistics on Internet advertising.

  • 2 Web auto-buying services launch new ad campaigns. Gilbert, Jennifer; Halliday, Jean // Automotive News;10/25/1999, Vol. 74 Issue 5845, p58 

    Reports on the introduction of advertising campaigns by Internet automobile-buying services in the United States. CarsDirect.com's campaign to prove the company's worth despite it being only five months old; Consumers and car dealers as target of Cars.com's advertising blitz.

  • CarsDirect cruises toward a profit. Halliday // Advertising Age;8/20/2001, Vol. 72 Issue 34, p36 

    The article profiles CarsDirect.com and its business activities in the United States in 2001. Key issues discussed include advertising space on the firm's Web site that is sold to marketers, the financial performance and profit margins of the company and its plans to limit advertising space for...

  • Non, Nein, No.  // NZ Marketing Magazine;Sep2001, Vol. 20 Issue 8, p7 

    Reveals that European advertisers are pulling back their online advertisements according to a 2001 Jupiter Media Metrix study. Number of European advertisers who participated in the study; Percentage of respondents who do not plan to spend any on online advertisements; Percentage of respondents...

  • House Ads Add Up.  // Adweek Eastern Edition;6/26/2000, Vol. 41 Issue 26, p51 

    Reports the growth in the number of advertisers on the Internet in the United States as of January 2000, based on a survey conducted by AdRelevance, a division of Media Metrix and provider of Internet advertising measurement technology.

  • Web ratings companies' union may end online traffic gridlock. Mand, Adrienne // Adweek Western Edition;10/19/98, Vol. 48 Issue 42, p50 

    Reports on the response of interactive advertisers to the merger of Media Metrix and RelevantKnowledge, developers of Web response measurement tools. Potential applications of Web rating tools; Potential of tracking Web and America Online usage in real-time and collecting offline usage data;...

  • Web ad payoff in question. Radosevich, Lynda // InfoWorld;12/02/96, Vol. 18 Issue 49, p46 

    Reports on Jupiter Communications' study on Internet advertising services. Factors driving the increase in number of online advertisers; Concentration of ad revenue collected in the third quarter of 1996 in only 25 Web sites; Keys to selling Web ad space.

  • Jupiter says Web ads up.  // Editor & Publisher;9/28/96, Vol. 129 Issue 39, p30 

    Reports on the increase in Web advertising revenue on the first half of 1996, according to Jupiter Communications.

  • Last week.  // Adweek Western Edition;03/17/97, Vol. 47 Issue 11, p51 

    Announces the release of Jupiter Communications' AdSpend data which placed total on-line advertising spending in the United States at $301 million in 1996. Top We publisher; Top-earning content site; Method used by Jupiter to calculate estimates.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics