TITLE

1999 The Year in Interactive

PUB. DATE
December 1999
SOURCE
Advertising Age;12/20/1999, Vol. 70 Issue 52, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article looks at developments in the Internet advertising industry in the U.S. during 1999. Amazon.com stopped away from the pack as the number one retail site in traffic, branching out from books and music into products as far-reaching as toys, software and screwdrivers. In the travel category, Microsoft Corp. spun off Expedia while powerhouse Travelocity bought rival Preview Travel. Priceline.com, meanwhile, gained recognition as it expanded from airline tickets, hotel reservations and car rentals into car sales and even groceries. Meanwhile, consolidation gave interactive agencies access to more clients, employees, offices and capabilities as competition intensified. For example, computer services provider Whittman-Hart agreed to buy marketing agency USWeb/CKS in a stock swap. Young & Rubicam unloaded the New York operations of its interactive arm, Brand Dialogue, into Luminant's roll up of additional Web shops. INSETS: Dot dot dot.;Portals bulk up..
ACCESSION #
2615540

 

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