TITLE

1999 The Year in Products

PUB. DATE
December 1999
SOURCE
Advertising Age;12/20/1999, Vol. 70 Issue 52, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article looks at commercial products advertised successfully in the U.S. during 1999. As U.S. consumers' love affair with trucks continued unabated, pickups such as Ford Ranger, Dodge Ram and GMC Sonoma posted solid sales gains. But two initiatives started to shake the market in 1999: Toyota barged into domestic makers' turf with its full-size Tundra and automakers began creating a new sub-niche of pickups with car-like creature comforts. Scholastic's Harry Potter and the Sorcerer's Stone, a J. K. Rowling novel, cast a spell on adults and children who became enchanted with the 12-year-old mistreated orphan who suddenly discovers he is a famous and powerful wizard. The tale reached cult status in Great Britain and topped The New York Times and USA Today book lists. Demand caused Scholastic to release the sequel Harry Potter and the Chamber of Secrets three months early, and quickly followed by Harry Potter and the Prisoner of Azkaban. Despite growing competition, eBay continued its reign as the king of online auctions. The site bolstered its marketing by hiring Goodby, Silverstein & Partners as its first major agency to handle its account. INSETS: Pokemon rage creates a stir.;Talk Media Buzzes up a storm..
ACCESSION #
2615479

 

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