TITLE

PUT YOURSELF IN CHARGE OF THE MESSAGE YOUR FIRM SENDS OUT

AUTHOR(S)
Birkinshaw, Julian
PUB. DATE
July 2007
SOURCE
People Management;7/26/2007, Vol. 13 Issue 15, p50
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the failure of companies to disclose essential information to their employees. The result of such a desperately conservative line on corporate communication is described. The benefits of honest, grown-up communication include stimulation of productive debate and reduction of the risk of unfounded turnout. A couple of examples of innovations in corporate communication are provided, including the ValuesJam of IBM where employees could tap into a live discussion forum on its Web site about the company's values.
ACCESSION #
26133447

 

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