Simms, Jane
July 2007
People Management;7/26/2007, Vol. 13 Issue 15, p36
The article describes how bank company, first direct is getting employees involved in environmental protection. It describes the initiative of first direct for the celebration of World Environment Day on June 5, 2007. The theme was "Melting ice--hot topic?", designed to focus attention on the effects of climate change on polar ecosystems and communities. The company has already introduced a range of green initiatives. For example, its travel policy promotes car sharing and greater use of public transport.


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