1999 The Year in Ad Follies

December 1999
Advertising Age;12/20/1999, Vol. 70 Issue 52, p22
Trade Publication
The article looks at advertisements and advertising campaigns considered to be unsuccessful in the U.S. during 1999. Casual Friday faced Backlash Monday as the Tailored Apparel, Jewelry & Accessories Council launched a campaign to promote a more formal dress code among baby boomers and Gen Xers. The campaign created by Transfusion is tagged, It's to get dressed. Meanwhile, Calvin Klein was up to his old controversial antics, this time with the ad campaign to launch his line of children's underwear. The ads from CRK Advertising got rapped as pedophiliac eye candy. An outdoor board on Times Square was taken down 24 hours after it went up. Pope John Paul II's $2 million trip to Mexico in January was blessed with tie-ins from big marketers, Frito-Lay's Sabritas subsidiary inserted pictures of the pontiff in bags of potato chips. Pepsi was another sponsor of the visit, and noted its role as an official collaborator in a television spot. Other backers included Hewlett-Packard Co. and airline Mexicana. INSETS: Did we really need?:;Quotable.


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