Booming B.O. sets off screen frenzy

McClintock, Pamela
August 2007
Daily Variety;8/3/2007, Vol. 296 Issue 24, p1
Trade Publication
The article reports on the growth of competition between box-office films released on July to September 2007 in the U.S. It has been observed that several films are doing well in the box-office and several new films are due for release. According to Rentrak and Nielsen EDI, the domestic box office increased nearly 15% on August 2006, compared to the performance on July 2006. However, the release schedule for high-profile films begins to slow down.


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