MSN shops at Simon malls to attract Net subscribers

Elkin, Tobi
December 1999
Advertising Age;12/20/1999, Vol. 70 Issue 52, p8
Trade Publication
This article reports on the partnership of Microsoft Corp. and Simon Property Group to bring MSN service in shopping malls. Simon Property Group owns or has an interest in more than 250 malls in the U.S. The promotion running from January 2 to February 29, 2000, offers gift certificates to consumers who sign up for MSN Internet service at one of the 120 participating malls. Individuals who sign up for six months of prepaid MSN service get a $50 gift certificate good at any Simon mall. Those who sign up for a full year receive a $100 certificate.


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