Tissue titans target globally with key brands

Neff, Jack; Mussey, Dagmar; Qassim, Ali
December 1999
Advertising Age;12/20/1999, Vol. 70 Issue 52, p4
Trade Publication
This article focuses on the competition between Procter & Gamble Co. and Kimberly-Clark Corp. in the bathroom and facial tissue market outside the U.S. Procter & Gamble Co. prepares to roll its Charmin bath tissue into Europe and Kimberly-Clark Corp. prepares a new North Atlantic campaign for Kleenex facial tissues. Charmin's launch in Great Britain will mark its third product due to be expanded into that market, following Bounty paper towels and Tempo tissue, both planned for the first quarter of 2000. The activity follows an upsurge in European paper product sales at archival Kimberly-Clark.


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