TITLE

Gov't rule would force competitive agency bids

AUTHOR(S)
Teinowitz, Ira; Thompson, Stephanie
PUB. DATE
December 1999
SOURCE
Advertising Age;12/20/1999, Vol. 70 Issue 52, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the policy proposed by the U.S. Department of Agriculture that would force all of the U.S. government's dozen commodity boards to seek advertising agencies by competitive bid. Agriculture officials said a notice of the new policy was printed in the Federal Register on December 17, 1999 and, subject to comments received, could take effect in 90 days. There was no immediate word on whether the policy would force existing advertising contracts--including Bozell's for milk-- to be rebid. Several of the boards suggested the immediate impact would be limited and the policy would only apply to new contracts.
ACCESSION #
2609605

 

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