TITLE

Clorox sweeps into cleaning fray

AUTHOR(S)
Neff, Jack
PUB. DATE
December 1999
SOURCE
Advertising Age;12/20/1999, Vol. 70 Issue 52, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the competition in the electrostatic duster category in the U.S. Clorox FreshCare electrostatic dust mops and refill cloth kits will roll out in March 2000, backed by $15 million to $20 million in TV and print advertisements from DDB Worldwide in San Francisco, California. As Clorox enters the fray, the dust kicks up between Procter & Gamble and S.C. Johnson. The former filed suit in U.S. District Court in New York in December 1999 to stop comparative advertisements from FCB Worldwide in Chicago, Illinois, claiming the tighter weave of Pledge Grab-It cloths makes them superior to Swiffer from Procter & Gamble.
ACCESSION #
2609604

 

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