TITLE

Unilever delays $515 million U.S. media review

AUTHOR(S)
Ross, Chuck; Snyder, Beth; Friedman, Wayne; Neff, Jack
PUB. DATE
December 1999
SOURCE
Advertising Age;12/20/1999, Vol. 70 Issue 52, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the decision of Unilever to delay its U.S. media review until after the upfront marketplace. In the meantime, the package goods giant has parked its $53 million spot TV account at local TV-buying powerhouse Western Initiative Media Worldwide in West Hollywood, California. Prior to the assignment, local TV buying had been handled by Unilever's brand agencies. The delay was first reported by the AdAge.com Web site in December 1999 and was confirmed in a statement by Brad Simmons, VP-director of media services, Unilever U.S. "Based on agency responses to the first stage of our review, it's clear Unilever and its agencies will need further time to address important issues that have been raised," he said.
ACCESSION #
2609602

 

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