Air war pits Euro RSCG, Leo Burnett

Goetzl, David; Chura, Hillary
December 1999
Advertising Age;12/20/1999, Vol. 70 Issue 52, p1
Trade Publication
This article reports on the competition between Leo Burnett Co. and the Euro RSCG Worldwide network to win the advertising account of a new alliance led by Delta Air Lines and Air France. The review, which is expected to begin in mid-January 2000 and to last only a week, pits the airlines' agencies against one another. Burnett picked up the Delta business last fall, while the Euro network took over the $39 million Air France account in June 1999. The formal launch of the still-unnamed alliance is set for the first half of the year. The venture also includes Aeromexico, and is likely to add Korean Air Lines. Along with pitching creative, the agencies may have a chance to suggest names for the alliance.


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