TITLE

Air war pits Euro RSCG, Leo Burnett

AUTHOR(S)
Goetzl, David; Chura, Hillary
PUB. DATE
December 1999
SOURCE
Advertising Age;12/20/1999, Vol. 70 Issue 52, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the competition between Leo Burnett Co. and the Euro RSCG Worldwide network to win the advertising account of a new alliance led by Delta Air Lines and Air France. The review, which is expected to begin in mid-January 2000 and to last only a week, pits the airlines' agencies against one another. Burnett picked up the Delta business last fall, while the Euro network took over the $39 million Air France account in June 1999. The formal launch of the still-unnamed alliance is set for the first half of the year. The venture also includes Aeromexico, and is likely to add Korean Air Lines. Along with pitching creative, the agencies may have a chance to suggest names for the alliance.
ACCESSION #
2609601

 

Related Articles

  • Delta's move to yank its ads in-house could set precedent. Thomaselli, Rich // Advertising Age;6/2/2003, Vol. 74 Issue 22, p6 

    The article discusses issues related to the decision of Delta Air Lines to place creative accounts on an in-house advertising team. Delta's $33 million creative account was previously handled by Publicis Groupe's Leo Burnett USA. Delta is planning to use BrightHouse for projects and has chosen...

  • Sharper Image. Baar, Aaron // Adweek Southeast Edition;01/31/2000, Vol. 21 Issue 5, p40 

    Deals with the business performance of the advertising agency Leo Burnett in the United States in 1999. Estimate media billings; Value of the agency's Delta Air Line advertising account; Results of the business plan proposal of the team led by account director Larry Bruck.

  • Euro RSCG denies Grey, Burnett links. Crumley, Bruce; Cardona, Mercedes M. // Advertising Age;10/27/1997, Vol. 68 Issue 43, p6 

    Discusses the efforts of Euro RSCG to form a global strategic partnership with another advertising agency. The speculation of a union with Leo Burnett Co. or Grey Advertising; Comments from Alain de Pouzilhac, president of Havas Advertising; The affiliation between Havas and Euro RSCG.

  • Delta sets up $45 million shoot-out. Petrecca, Laura; Chura, Hillary; Goetzl, David; Krol, Carol; Snyder, Beth // Advertising Age;7/19/1999, Vol. 70 Issue 30, p3 

    This article reports on the decision of Delta Air Lines to conduct a review of its global advertising account, in the wake of recent management changes as of July 2005. The company set a competition among incumbent Saatchi & Saatchi, TBWA Worldwide, and Leo Burnett Co. The agencies are scheduled...

  • Delta Back in Contact. Baar, Aaron // Adweek Midwest Edition;11/12/2001, Vol. 42 Issue 46, p6 

    Reports on the advertisement created by Leo Burnett for Delta Air Lines. Message of the advertisement; Print advertising released by Delta.

  • Soaring With Delta. Jensen, Trevor // Adweek Western Edition;09/13/99, Vol. 49 Issue 37, p68 

    Focuses on the advertising contract won by Leo Burnett agency from Delta Air Lines company. Significance of the contract; Incumbents for the account; Background on Delta Air.

  • Delta Promotes Flight Frequency. Griswold, Alicia // Adweek Southeast Edition;11/11/2002, Vol. 23 Issue 45, p6 

    Reports on the television advertisement to be created by advertising agency Leo Burnett for Delta Air Lines. Description of the advertisement; Creative strategy employed in the advertisement; Tag lines of the advertisement.

  • Fila kicks off global review for $40 mil biz. Friedman, Wayne; Petrecca, Laura; Snyder, Beth // Advertising Age;8/23/1999, Vol. 70 Issue 35, p1 

    This article reports on the decision of Italian athletic shoemaker Fila Holding to conduct a global review of its advertising account in 1999. Leo Burnett USA and its media-buying unit, Starcom Worldwide, were invited into the review, but may opt out. Executives familiar with the situation said...

  • Delta awards Burnett $100m prize. Hall, Emma // Campaign;09/17/99, Issue 37, p7 

    Reports that advertising agency Leo Burnett has won the global creative account of Delta Air Lines. Reasons for the failure of Saatchi & Saatchi to retain the account; Image problem of Delta.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics