TITLE

FAD OR FUTURE?

AUTHOR(S)
Reid, Alasdair
PUB. DATE
July 2007
SOURCE
Campaign;7/20/2007, Issue 29, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the future of the ambient media sector in Great Britain. According to the author, even though there has been reports that ambient media's advertising value may be in decline, business experts noted that such decline will be temporary, and the sector will continue to grow. Business experts believes that ambient media opportunities have been absorbed into the mainstream as it matured, which made it increasingly populated by conventional media formats.
ACCESSION #
26081617

 

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