Whoopi's task on 'The View': keep the conversation edgy

Steinberg, Brian
August 2007
Advertising Age;8/6/2007, Vol. 78 Issue 31, p16
Trade Publication
The article discusses the appointment of actress Whoopi Goldberg as an anchor on the television program "The View." The article discusses the arguments that occurred between previous anchor Rosie O'Donnell and anchor Elisabeth Hasselbeck. The article states that while the program wants an anchor who can be indelicate, they also do not want to alienate their main advertisers, who appeal to mothers and families.


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