Demo Trading Up for Back-to -School

Pallay, Jessica
July 2007
DNR: Daily News Record;7/30/2007, Vol. 37 Issue 31, p1
Trade Publication
The article discusses how retailer Pacific Sunwear's streetwear division is planning to add labels True Religion and Antik Denim to the mix. The article explains that the addition of True Religion and Antik Denim, as well as progressive young men's labels including aka Stash House, Miskeen, and Marc Ecko Cut & Sew, is part of the retailers overhauled merchandising strategy.


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