TITLE

Spike Goes Big to Promote 'Kill Point'

AUTHOR(S)
Braff, Jason
PUB. DATE
July 2007
SOURCE
Multichannel News;7/23/2007, Vol. 28 Issue 29, p64
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports that Spike TV goes big to market their new eight-hour bank-heist limited series “The Kill Point.” The TV series which stars John Leguizamo was premiered on July 22, 2007 at 9 p.m. Spike employed traveling billboards that ride on 18-wheeler trucks in Los Angeles, California, New York, and Boston, Massachusetts. Spike will also circulate 24,000 real $1 bills with Leguizamo's face replacing George Washington's presidential mug.
ACCESSION #
26056188

 

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