TITLE

PROMO OF THE WEEK

PUB. DATE
July 2007
SOURCE
Multichannel News;7/23/2007, Vol. 28 Issue 29, p63
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the promotion of the puppetmaster, Atlanta-based Blue Sky Agency. According to the author, web surfers and network and advertising agency community members have been wondering about who is behind the promotion that attracted more than 6,500 unique visitors to the web site of puppetagency.
ACCESSION #
26056184

 

Related Articles

  • Hilton Announces a Sweeps, Sort of. Collins, Thomas L. // Direct;Apr2004, Vol. 16 Issue 5, p63 

    Offers pieces of advice on direct marketing campaigns. Role of advertising agencies in sales promotion; Assessment of the Hilton HHonors web site program; Considerations in Internet advertising.

  • web watch.  // CREATIVITY;Apr2008, Vol. 16 Issue 4, p20 

    The article focuses on several Web sites offering information to Internet users on promotional activities of various business organizations and advertising agencies. www.walkmankomiks.pl allows users to enter words to create their own comic strips, which lead them through a storyline that...

  • Agencies join the network brigade.  // Marketing (00253650);10/4/2001, p49 

    Suggests that building a strong international capability in sales promotion has become an important factor in the continuing consolidation of marketing services. Growth in the number of clients seeking to implement marketing efforts across five or six countries at a time; Efforts of advertising...

  • RESEARCHES REGARDING THE ONLINE PRESENCE OF THE BIHOR COUNTY COMPANIES. Țarcă, Naiana; Mareș, Valerica; Mareș, Marius Daniel // Annals of the University of Oradea, Economic Science Series;2012, Vol. 21 Issue 1, p1243 

    In this paper is presented a survey of companies' websites in Bihor county. The study aims at local companies whose scope of activity allows them to interact with the end-users - individuals and whose presence in the virtual environment is ensured by websites. Companies that own a website use it...

  • IMPROVING YOUR SENSE OF SITE. Chafkin, Max // Inc.;Nov2008, Vol. 30 Issue 11, p35 

    The article focuses on the use of Web analytics report to boost sales. Web analytics programs track nearly everything that happens on a Web site, keeping a real-time record of how potential customers find the site, how they behave on it, and why or why not they buy products. A look at the...

  • Tired & Tested in member drive.  // Marketing (00253650);10/25/2006, p12 

    The article reports that website Tired & Tested has selected advertising agency Progress Communications to create a promotional campaign for increasing the number of its Internet users. The campaign will help the Internet users to create a profile page and share their pictures, videos and blogs...

  • LEVERAGING BEHAVIORAL TARGETING IN A BAD ECONOMY. DORBIAN, IRIS // Media Industry Newsletter;3/2/2009, Vol. 62 Issue 9, p6 

    The article discusses the use of behavioral targeting (BT) in online media by advertisers and publishers to gain leverage in a bad economy. It defines BT as a method in advertising that tracks an individual's Web-browsing history such as sites visited and searches made. Such an approach, the...

  • Contextual targeting boosts loyal following. Lemonnier, Jonathan // Advertising Age;4/14/2008 Ad Network & Exchange Gui, Vol. 79, p7 

    The article examines the concept of contextual targeting of Internet advertising, in which advertising agencies place their advertising on Web sites deemed to attract the most visitors likely to be interested in the product being marketed. The growth of so-called "ad networks" for Internet...

  • Win your duel and get a Stella Artois.  // B&T Weekly;12/1/2006, Vol. 56 Issue 2592, p5 

    The article reports on the launch of the second instalment of Stella Artois' epic series of digital brand experiences with a global interactive campaign called "Le defi-une affaire d'honneur" at its website. Users who visit Le Defi will find themselves in a hugh room dominated by a complex trap,...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics