Schley, Stewart
July 2007
Multichannel News;7/23/2007, Vol. 28 Issue 29, p47
The article reports on the advertisement of cable operators in the United States. According to Tim Hanlon of Denuo, cable operators can apply their on-demand video technologies to commercials that are sold by cable networks. Operators can play a role in the big and different national advertising market where big brands spend $70 billion a year to be able to reach consumers.


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