TITLE

SHOULDERING ATLAS: MICROSOFT PLANTS VOD AD STAKE

AUTHOR(S)
Schley, Stewart
PUB. DATE
July 2007
SOURCE
Multichannel News;7/23/2007, Vol. 28 Issue 29, p46
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the video-on-demand (VOD) advertising of Microsoft. According to the author, Microsoft paid $6 billion to purchase aQuantive to help advertisers serve up advertisements for online publishers. aQuantive is an Internet advertising specialist that creates software for online commercials. With aQuantive, Microsoft also acquires a unit of Atlas which is used by advertising agencies and cable operators to weave commercials into VOD program streams.
ACCESSION #
26056125

 

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