Cable Bullish On Ads as a Two-Way Street
- Toons star at Gaul bazaar. Hopewell, John // Variety;9/15/2008, Vol. 412 Issue 5, p15
The article discusses the anticipation surrounding French animated television series featured at the Gallic Television showcase, despite their industry's shrinking advertising revenues and budgets, and losses to satellite and cable television. The series "Rahan," "Mr. Baby," "108 Hero," and...
- Small Operators Opt For Local Flavor. Clark, Tim // Multichannel News;3/12/2007, Vol. 28 Issue 11, p26
The article reports on the reason of the small cable television companies to carry local sports coverage in the U.S. According to the cable operators, the choice is a gateway to drive viewership and boost advertising revenue. Andy Himmelwright, general manager of Service Electric Cable TV 2,...
- Honoring the Past, Looking Ahead. Neel, K. C. // Multichannel News;10/13/2008, Vol. 29 Issue 40, p28
An advertising supplement reviewing the Cable Center in Denver, Colorado is presented.
- Three Lessons TV Can Learn From Cable Pitches. Steinberg, Brian // Variety;5/13/2014, Vol. 324 Issue 1, p10
An excerpt is presented from an article on cable television advertising sales presentations by cable television industry firms posted in the publication's Website.
- Networks Hint at Ad-Sales Rebound. Farrell, Mike // Multichannel News;11/9/2009, Vol. 30 Issue 42, p4
The article reports on the financial performance of cable television networks in the U.S. cable advertising market. Reportedly, Discovery Communications Inc. acquired a positive advertising revenue growth while Viacom Inc. suffered a decline in income. Viacom chief executive officer (CEO)...
- Cable Bets on a Complex Weapon. Tombes, Jonathan // Communications Technology;Feb2009, Vol. 26 Issue 2, special section p1
The article reports on the mixed forecast for the cable industry's advanced advertising initiative. In a report from Pike & Fischer, chief analyst Tim McElgunn pointed to reduced spending accross all media, online competition and privacy protections as obstructions to rapid growth. The author...
- Time Warner Cable Eyes Softening Market. Gruenwedel, Erik // Home Media Magazine;12/14/2008, Vol. 30 Issue 50, p6
The article reports that Time Warner Cable is expecting the economic slowdown to impact the cable television business. According to Glen Britt, president and chief executive officer (CEO) of Time Warner Cable, the cable business would be affected if consumers continue to lose their homes and...
- Cable Stays Up Amid Big Media Losses. Atkinson, Claire // Broadcasting & Cable;2/9/2009, Vol. 139 Issue 6, p3
The article focuses on the increase in the revenue earned by cable television networks in the U.S. in the year 2008. At News Corp., cable networks reported a $91 million increase in operating income to $428 million when compared with the same period in the year 2007. This growth resulted from...
- Sagansky: TV's 'Underlying Dynamics Not Pretty'. Winslow, George // Broadcasting & Cable;9/15/2014, Vol. 144 Issue 33, p16
The article reports on the problems faced by U.S. TV broadcast and cable companies, particularly on declining revenues that affect increases in subscriber fees, as discussed by Global Eagle Entertainment founders Jeff Sagansky and Harry Sloan in the 2014 NextTV Summit in San Francisco, California.