How AT&T Plans to Conquer the U-Verse

Arlen, Gary
July 2007
Multichannel News;7/23/2007, Vol. 28 Issue 29, p14
The article reports on the strategies utilized by AT&T to market its U-Verse television (TV) video service. Ice cream trucks with high definition TV (HDTV) monitors and U-verse promotional offers, are roaming through neighborhoods to attract customers with AT&T's video alternatives. The company is also emphasizing program bundles, including up to 320 channels, to lure cable and satellite subscribers.


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