Good Morning, London

Power, Carla
July 2007
Forbes Asia;7/2/2007, Vol. 3 Issue 12, p46
The article features Avtar Lit and Tony Lit, owners of Sunrise Radio in West London, England. What began as a pirate radio station beaming Bollywood songs to homesick South Asian immigrants in the 1980s has grown into the world's largest South Asian radio network. The company had collected $70 million in revenue in 2006 and made a $9 million profit. In an effort to tap into the youth market, Tony has hired younger disc jockeys who hosts Sunrise's rush-hour show.


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