Quality vs. Quantity

Treadgold, Tim; Prey, Hillary
July 2007
Forbes Asia;7/2/2007, Vol. 3 Issue 12, p40
The article discusses issues surrounding the wine industry in Australia. Expansion of the industry has been so fast that a national target set in 1996 to lift the value of production to $3.8 billion by 2025 was achieved in 2005. It observes that Australian imports are losing market share as U.S. consumers move up to higher-priced wines with higher quality perception. There is a wide speculation that some big wine producers are planning to quit the industry.


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