TITLE

READILY READABLE

AUTHOR(S)
Thilmany, Jean
PUB. DATE
August 2007
SOURCE
CRM Magazine;Aug2007, Vol. 11 Issue 8, p44
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the benefits of HardMetrics' performance management software for marketing firm Bulldog Solutions. After deploying the software in September 2006, Bulldog cut 90 percent off efforts spent reconciling campaign analytics, according to President Todd Davison. Bulldog marketing manager Amy Bills explained that the software immediately gave the company a deeper understanding of its marketing and sales processes.
ACCESSION #
26051097

 

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