TITLE

making the Most of marketing

AUTHOR(S)
Sebor, Jessica
PUB. DATE
August 2007
SOURCE
CRM Magazine;Aug2007, Vol. 11 Issue 8, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers tips for successful marketing campaigns. Companies are advised to properly assess why campaigns are generated, who touches them and how this process can be optimized before the inevitable crisis occurs. People in the marketing department must have a clear focus on facilitating and managing campaign launches, the handoff to sales and other marketing functions. A firm may invest in marketing technology either through a specialty vendor or a larger enterprise software vendor with marketing capability.
ACCESSION #
26051092

 

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