TITLE

Cashing In on Integration

AUTHOR(S)
Bailor, Coreen
PUB. DATE
August 2007
SOURCE
CRM Magazine;Aug2007, Vol. 11 Issue 8, p19
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article stresses the need for financial services companies to focus on customer data integration and customer segmentation to produce more targeted campaigns. Cindy von Hollen of SAP suggests that banks should consolidate information in such a way that they can respect privacy and ensure data security, along with providing the right level of service for their customers. A report from Forrester Research underscored the importance of an independent approach to customer interactions in the sector. INSET: FINANCING WORKFORCE MANAGEMENT.
ACCESSION #
26051083

 

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