TITLE

The Rise of the Digital Client

AUTHOR(S)
Goldenberg, Barton
PUB. DATE
August 2007
SOURCE
CRM Magazine;Aug2007, Vol. 11 Issue 8, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the growing significance of Generation Y in the digital client era. This group is largely responsible for purchasing 1 billion cellular telephones in 2006, driving the 100-millionth iPod sale in April 2007 and spending on average 8.5 hours per day digitally connected. Several companies have developed products and services for these digital clients, including Apple and eBay.
ACCESSION #
26051079

 

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