The Rise of the Digital Client

Goldenberg, Barton
August 2007
CRM Magazine;Aug2007, Vol. 11 Issue 8, p12
Trade Publication
The article discusses the growing significance of Generation Y in the digital client era. This group is largely responsible for purchasing 1 billion cellular telephones in 2006, driving the 100-millionth iPod sale in April 2007 and spending on average 8.5 hours per day digitally connected. Several companies have developed products and services for these digital clients, including Apple and eBay.


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