TITLE

This Ugly House

AUTHOR(S)
Chang, Chaya
PUB. DATE
August 2007
SOURCE
Qualified Remodeler;Aug2007, Vol. 33 Issue 8, p110
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the significance of the campaign called This Ugly House initiated by Alpha Remodeling President Allan Lutes. According to him, the campaign will ask for homeowners to submit projects in any of the contest that include ugliest bath, ugliest room, ugliest yard and ugliest kitchen. He points out that this marketing effort has produced some jobs that he would not have obtained if it were not for the said campaign.
ACCESSION #
26045248

 

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