This Ugly House

Chang, Chaya
August 2007
Qualified Remodeler;Aug2007, Vol. 33 Issue 8, p110
The article reports on the significance of the campaign called This Ugly House initiated by Alpha Remodeling President Allan Lutes. According to him, the campaign will ask for homeowners to submit projects in any of the contest that include ugliest bath, ugliest room, ugliest yard and ugliest kitchen. He points out that this marketing effort has produced some jobs that he would not have obtained if it were not for the said campaign.


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