TITLE

Recovery evident in Asian ad spending

PUB. DATE
December 1999
SOURCE
Multichannel News;12/13/99, Vol. 20 Issue 51, p142
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Cites the increase in advertising spending in Asia. Figures from the AdEX international study of AC-Nielsen Media International; Greatest increase in advertising spending in Indonesia; Spending figures in South Korea, Japan, Thailand and Singapore.
ACCESSION #
2603296

 

Related Articles

  • 2000: world bull markets.  // Campaign;06/09/2000, Issue 23, Worldwide Advertising p20 

    Focuses on Zenith Media Worldwide's assessment of the world's fastest-growing advertising markets. Advertising spendings; Estimated newspaper advertising spendings; Magazine advertising spendings.

  • Trade bait. Janklow, Bruce // Brandweek;12/01/97, Vol. 38 Issue 45, p36 

    Reports that conventional marketing endeavors such as advertising and promotions will inevitably gain the marquees of the commercial culture. Rate of trade marketing dollars expended by corporate America; Effects of dollar flow to the marketers; How proactive companies address the need to...

  • TO THE POINT.  // B to B;05/08/2000, Vol. 85 Issue 5, p56 

    Presents a chart showing advertising spending of the top 10 United States business-to-business direct marketing categories. Projected lower growth for advertising spending for the period 1999-2004; Comparison with spending for 1994-1999.

  • Market Indicators.  // MediaWeek;4/21/2008, Vol. 18 Issue 16, p5 

    This article briefly notes the state of different advertising markets as of April, 2008. National network television advertising is slowing down. Network cable television advertising is strong, with the competition for advertising at the most popular cable networks showing the largest gain....

  • Corrections.  // Direct Marketing News;Sep2015, Vol. 37 Issue 7, p4 

    A correction to the article about the incorrect citation of 4INFO which an advertising technology platform and not an Internet platform that was published in the July/August 2015 issue is presented.

  • Hands Off. Novick, Steve // Adweek Western Edition;3/11/2002, Vol. 52 Issue 11, p12 

    Provides tips on making a good advertisement inspite of a weak economy. Concerns of companies when making advertisements.

  • General Merchandise. Kulpa, Jennifer // Drug Store News;11/29/99, Vol. 21 Issue 19, p45 

    Deals with the role of television advertisements in keeping products available for consumers. Discrepancy between selling via television and direct response television; Action taken by Ted Wyman, senior vice president of sales at Telebrands; Reasons as to why most drug stores establish a home...

  • The Target Practice. Picard, Diane E. // Financial Planning;Dec98, Vol. 28 Issue 12, p93 

    Contends that the primary concern of financial planners desiring to attract new clients is where to advertise. Strategies financial planners can implement in advertising; Examples of financial planners that have launched successful advertising efforts.

  • Top global marketers see as spending rise by 3.1%. Fannin, Rebecca A. // Advertising Age;11/10/1997, Vol. 68 Issue 45, p20 

    Reports that total ad spending among the top 50 global marketers increased 3.1 percent during 1996 according to `Advertising Age International.' Spending by Proctor & Gamble Co., Unilever, Nestle, Coca-Cola Co.; Decline in spending by Philip Morris Cos.; Trends.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics