TITLE

Disney promo sets sights on 'tweens

AUTHOR(S)
Hogan
PUB. DATE
December 1999
SOURCE
Multichannel News;12/13/99, Vol. 20 Issue 51, p52
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the Disney Channel's launch of a contest designed to increase audience viewership during the weekends of January 7 and 14, 2000. Viewers of the fictional sports series `The Jersey' as having the chance to win a trip to the Super Bowl; Children ages nine to eleven as the show's target audience.
ACCESSION #
2603277

 

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