Forecasters: Happy cable new year

December 1999
Multichannel News;12/13/99, Vol. 20 Issue 51, p44
Reports on forecasts by McCann-Erickson Worldwide, Myers Group LLC and Zenith Media Services regarding advertising sales on cable television in 2000. Projected growth of network cable television; Cable as the biggest gainer among measured media except for the Internet; Factors contributing to advertising spending trends; Estimated total local advertising volume.


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