TITLE

MNP to shake up Malaysian mobile

AUTHOR(S)
Chow, Elaine
PUB. DATE
July 2007
SOURCE
Telecom Asia;Jul2007, Vol. 18 Issue 7, p27
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the mobile number portability (MNP) trials for mobile users in Malaysia. MNP is a widely-accepted regulatory tool used to promote healthy competition and enhance customer choice in the mobile market. It effectively eliminates customer stickiness resulting from attachment to a mobile number or perceived premium attached to a prefix.
ACCESSION #
26011861

 

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