TITLE

Laptop giveaway promotes Powell's Web-based tool

PUB. DATE
July 2007
SOURCE
Furniture/Today;7/30/2007, Vol. 31 Issue 46, p156
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Powell Co. will give away laptop computers to customers placing qualified orders at the Las Vegas Market in Nevada. This marketing initiative is designed to promote the value of the company's Web-based tool for retailers. The mechanics of the promotion are given. Tom Liddell, senior vice president of national sales, describes the company's Powell Retailers Online.
ACCESSION #
26004474

 

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