Laptop giveaway promotes Powell's Web-based tool

July 2007
Furniture/Today;7/30/2007, Vol. 31 Issue 46, p156
Trade Publication
The article reports that Powell Co. will give away laptop computers to customers placing qualified orders at the Las Vegas Market in Nevada. This marketing initiative is designed to promote the value of the company's Web-based tool for retailers. The mechanics of the promotion are given. Tom Liddell, senior vice president of national sales, describes the company's Powell Retailers Online.


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