Safavieh debuts Loft merchandising program

McIntosh, Jay
July 2007
Furniture/Today;7/30/2007, Vol. 31 Issue 46, p108
Trade Publication
The article reports that Safavieh, a furniture and rug supplier, will launch a retail merchandising program, called Safavieh Loft. Under the program, the company will offer retailers dating and other benefits in exchange for a space commitment. Safavieh Home Furnishings director of sales Dick Miller explains that the concept is similar to a gallery program.


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