TITLE

Vehix to Downplay Its Dot-Com Roots

AUTHOR(S)
Reynolds, Mike
PUB. DATE
July 2007
SOURCE
Multichannel News;7/30/2007, Vol. 28 Issue 30, p54
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the decision of the Salt Lake City, Utah-based cable-driven, multiplatform automotive-sales network Vehix to remove the dot-com label from its moniker. The company has been providing research and purchasing tools on the Web, cable television and video-on-demand and has added texting capabilities in which consumers can request messages containing specific vehicle and dealership details from Vehix.com to their mobile phones.
ACCESSION #
25980524

 

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