Vehix to Downplay Its Dot-Com Roots

Reynolds, Mike
July 2007
Multichannel News;7/30/2007, Vol. 28 Issue 30, p54
The article reports on the decision of the Salt Lake City, Utah-based cable-driven, multiplatform automotive-sales network Vehix to remove the dot-com label from its moniker. The company has been providing research and purchasing tools on the Web, cable television and video-on-demand and has added texting capabilities in which consumers can request messages containing specific vehicle and dealership details from Vehix.com to their mobile phones.


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