'Musical' Hits the Road

Haugsted, Linda
July 2007
Multichannel News;7/30/2007, Vol. 28 Issue 30, p47
The article highlights the development of a public-affairs program and marketing strategy of the Disney Channel for its telefilm "High School Musical." The channel is developing a grant program to help schools afford to stage the production locally. The film has already become a popular title for drama departments and that schools nationwide will produce a local stage version of the film.


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