TITLE

WHEN THE WHEELS COME OFF

AUTHOR(S)
Umstead, R. Thomas
PUB. DATE
July 2007
SOURCE
Multichannel News;7/30/2007, Vol. 28 Issue 30, p40
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the strategies of the sports broadcasting television network Versus. The company plans to increase subscribers and revenue with a mix of college sports, boxing, mixed martial arts, bull riding, rugby and the Tour De France. But rights to popular sports packages from the National Football League, the National Basketball Association, Major League Baseball and NASCAR are all locked up at ESPN at least through 2013. Versus may have to wait to finally air big league sports.
ACCESSION #
25980496

 

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