Execs: Give 'Em What They Want

Braff, Jason
July 2007
Multichannel News;7/30/2007, Vol. 28 Issue 30, p39
The article highlights the need for cable television providers and operators to give what consumers want, according to Cablevision Systems senior vice president of advanced platform sales Barry Frey. Cablevision has given some of their key advertisers their own on-demand channels to tout their products. The channels offer everything from original video-on-demand programming to booking a family vacation.


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