TITLE

Execs: Give 'Em What They Want

AUTHOR(S)
Braff, Jason
PUB. DATE
July 2007
SOURCE
Multichannel News;7/30/2007, Vol. 28 Issue 30, p39
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article highlights the need for cable television providers and operators to give what consumers want, according to Cablevision Systems senior vice president of advanced platform sales Barry Frey. Cablevision has given some of their key advertisers their own on-demand channels to tout their products. The channels offer everything from original video-on-demand programming to booking a family vacation.
ACCESSION #
25980495

 

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