Networks, Cable Operators Tout Relationship Efforts

Braff, Jason
July 2007
Multichannel News;7/30/2007, Vol. 28 Issue 30, p39
The article reports on the multicultural marketing strategies of networks and multi-system operators in the U.S. Alleviation Systems vice president of multicultural marketing Valerie Green said that the company has expanded its marketing strategies targeted to Korean, Japanese, Chinese, Southeast Asia, Filipino, Arabic, Italian, Polish and Russian. These markets are looking for price and merchandise which are incorporated into Cablevision's ethnic multicasts.


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