Rainbow's Carroll: Content Is Key

Lewis, Christian
July 2007
Multichannel News;7/30/2007, Vol. 28 Issue 30, p37
The article highlights significance of content over multiplatform distribution in the cable television and broadband communication industry in the U.S. Rainbow Media president of entertainment services Ed Carroll and other panelists at the CTAM Summit in Washington emphasized that not all content is appropriate for all platforms. They also claim that content is more important than how many platforms a marketer reaches.


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