Marketers Brainstorm Tactics

Lewis, Christian
July 2007
Multichannel News;7/30/2007, Vol. 28 Issue 30, p37
The article highlights the benefits of neurological and biometric methods of cable market research used by NBC. The broadcaster outfitted 20 regular viewers of "Heroes" with specially designed vests during digital-video-recorder playback of the show and was able to measure heart rate, respiration, galvanic skin response and physical activities of each volunteer. The results indicate people's responses to advertisements and brand names which are useful for marketing strategies.


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