TITLE

Marketers Brainstorm Tactics

AUTHOR(S)
Lewis, Christian
PUB. DATE
July 2007
SOURCE
Multichannel News;7/30/2007, Vol. 28 Issue 30, p37
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article highlights the benefits of neurological and biometric methods of cable market research used by NBC. The broadcaster outfitted 20 regular viewers of "Heroes" with specially designed vests during digital-video-recorder playback of the show and was able to measure heart rate, respiration, galvanic skin response and physical activities of each volunteer. The results indicate people's responses to advertisements and brand names which are useful for marketing strategies.
ACCESSION #
25980453

 

Related Articles

  • Accenting Success.  // Multichannel News;Nov2002 Supplement, Vol. 23, p20A 

    Reports on the marketing efforts of the cable television network HBO as of November 2002. Promotional campaign for miniseries 'Band of Brothers,' to be telecast on HBO; Comments of Eric Kessler, executive vice president of marketing, on the various campaigns run by HBO; Money spent by HBO on...

  • In Multiplatform World, Categories Still Rule. Solomon, Ken // Multichannel News;6/16/2008, Vol. 29 Issue 24, p39 

    The author comments on distributors focus of their promotion and marketing efforts on nonlinear media platforms. He points out the need for linear network category brands, provided they are smart and differentiated categories that audiences care about. He claims that if cable operators develop a...

  • Class Clown. Melillo, Wendy // Adweek Western Edition;4/8/2002, Vol. 52 Issue 15, p11 

    Focuses on the plan of the Music Television cable network to launch a college-network programming concept. Information on entertainment programming and commercials directed to college student; Reaction to the marketing concept of the cable network; Significance of the marketing concept to the...

  • Rating a mention. Wakefield, Philip // Onfilm;Feb2012, Vol. 29 Issue 1, p8 

    The article suggests that free-to-air TV is still active despite the predominance of cable channels and presents marketing improvements of several stations which include new-season launches of TV One, TV2 and TV3.

  • Sex and Marketing. Albiniak, Paige // Broadcasting & Cable;6/23/2003, Vol. 133 Issue 25, p18 

    The article reports on the marketing strategy implemented by cable television network HBO for the launch of the program 'Sex and the City.' From way back, HBO spent heavily on marketing, figuring it was hard enough to get people to pay for basic television and a real leap to have them pay even...

  • Hallmark, Minus Corbi, Has Huge Plans for the Holidays.  // Cable World (10427228);10/14/2002, Vol. 14 Issue 38, p8 

    Describes the plan of cable network Hallmark Channel to launch a promotion during the holiday season of 2002. List of programs and sponsors for the promotion; Information on a sweepstakes to back up the programming; Aim for the promotion.

  • Expo Channel.  // B&T Weekly;9/24/2004, Vol. 54 Issue 2490, Special section p5 

    Focuses on the role of Expo Channel as the television direct marketing mediums in Australia. Number of viewers reached by the channel through digital free to air, satellite, and cable television; Collaboration of the channel with BNM to service clients who require a media solution to their...

  • MIAMI. Applebaum, Simon // Multichannel News;10/27/2003, Vol. 24 Issue 43, p23A 

    Discusses the efforts of Comcast Cable to market digital cable television services to Hispanic Americans in Miami, Florida. Information on the Hispanic population in Miami; Features of the Miami marketing effort of Comcast; Description of the advertisements used by Comcast to introduce its...

  • TECH TAKEWAYS FROM D.C. Ellis, Leslie // Multichannel News;8/6/2007, Vol. 28 Issue 31, p28 

    The article focuses on the Cable Television Administration & Marketing Society Summit in Washington D.C. Two of the topics in the event caught the author's attention, one for its conversational omnipresence and the other for its ramifications on all who call themselves broadband providers. These...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics