TITLE

Making Innovation Pay Off

AUTHOR(S)
Reynolds, Mike
PUB. DATE
July 2007
SOURCE
Multichannel News;7/30/2007, Vol. 28 Issue 30, p36
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article highlights the Learning From Failures panel discussion during the CTAM Summit held on July 23, 2007 in Washington which focused on issues on product innovation and investment in the telecommunication industry. Director of North American Cable Strategy at Accenture Asheesh Sassenach presented data which indicate that innovation failed to live up to management's return-on-investment expectations 96 percent of the time.
ACCESSION #
25980452

 

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