Freebies Help Harrah's Ward Off Flashy Rivals

Haugsted, Linda
July 2007
Multichannel News;7/30/2007, Vol. 28 Issue 30, p20
The article highlights the success of the marketing and customer relations policy of the casino company Harrah's Entertainment under chief executive Gary Loveman. The company used data mining to determine that it was attracting hotel guests who were spending their gambling dollars elsewhere in the late 1990s. Such data led the company to decide to cater to frequent gamblers. They started offering cash-back coupons for future visits as a reward for fast play.


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