TITLE

Freebies Help Harrah's Ward Off Flashy Rivals

AUTHOR(S)
Haugsted, Linda
PUB. DATE
July 2007
SOURCE
Multichannel News;7/30/2007, Vol. 28 Issue 30, p20
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article highlights the success of the marketing and customer relations policy of the casino company Harrah's Entertainment under chief executive Gary Loveman. The company used data mining to determine that it was attracting hotel guests who were spending their gambling dollars elsewhere in the late 1990s. Such data led the company to decide to cater to frequent gamblers. They started offering cash-back coupons for future visits as a reward for fast play.
ACCESSION #
25980428

 

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